Vegeta

First created in 1959 by Zlata Bartl at Podravka’s factory in Croatia, Vegeta has grown into one of the world’s most popular universal seasoning blends. Combining carefully selected vegetables and spices, Vegeta quickly became a kitchen staple across Europe and later expanded to shelves in over 50 countries on five continents. Over the decades, the brand has introduced new product lines such as Vegeta Natur, BIO, and specialty blends, while staying true to its mission of enhancing every meal with authentic flavor. Guided by strict quality and halal standards, Vegeta remains a trusted brand for families who value convenience, taste, and tradition.